Josh Kennedy joins FSG NickNack as Ambassador

We are very proud to welcome Josh J. Kennedy as the official ambassador for FSG NickNack, bringing one of the AFL’s most respected and accomplished forwards into the fold.

A career defined by consistency

Across a 17-season career, Kennedy built a reputation as one of the game’s most reliable and accomplished key forwards. A 2018 premiership player, two-time Coleman Medallist and three-time All-Australian, he finished his career as the West Coast Eagles’ all-time leading goal kicker with over 700 goals.

Deep experience in major stadiums

His connection to stadium environments runs deep. Having performed on the biggest stages in Australian sport for over a decade, Josh understands the scale, pressure and expectations that come with delivering seamless experiences in major venues. That insight makes him a natural fit for FSG NickNack as we continue to partner with leading stadiums and event operators.

Reducing waste at scale

FSG NickNack exists to help venues operate better at scale while vastly reducing environmental impact. Our reusable cup system replaces single-use waste with a closed-loop model, where cups are collected, washed, sanitised and returned for reuse across events. The result is a system that reduces waste, simplifies operations and supports a better experience for fans.

A shared approach to performance

This is where the alignment with Josh is strongest. His career was defined by consistency, discipline and doing the fundamentals exceptionally well, week after week. It’s the same thinking behind FSG NickNack. Systems that are reliable, repeatable and built to perform under pressure, while delivering a meaningful shift away from single-use waste.

“Josh represents a high level of professionalism, excellence and consistency that aligns with how we operate. He understands performance at scale and the importance of delivering to a high standard under pressure, which is exactly what venues require.” Noel Watson, CEO, FSG NickNack

“You could say that I’ve spent a lot of time in stadiums, so I’ve seen firsthand how important it is for things to run smoothly behind the scenes. What FSG NickNack is doing just makes sense. It’s a practical way to reduce waste, and it leads to a better experience overall. I’m looking forward to being part of it.” Josh Kennedy, Ambassador FSG NickNack

Looking ahead

Josh will work with FSG NickNack across brand, content and key venue partnerships, supporting continued expansion across stadiums and major events.

As venues evolve, sustainability is becoming central to how major events are delivered. With Josh alongside us, FSG NickNack will continue to support that shift through practical, scalable systems that work for operators, fans and the environment. 

Watch this space!

With our cups launching at Optus Stadium this weekend, and the West Coast Eagles playing there on Sunday, it’s a timely moment to share that Josh has joined us.

Read more about the reusable cup launch at Optus here.