Case study: Gema Group

“Draught beer sales have increased significantly, beverage presentation is perfect with every pour, and guest satisfaction has never been higher.”

It’s no secret that all large sporting venues face significant challenges in capitalising on peak demand and maximising profitability during high-volume events and tight trading windows. Drinks simply can’t be poured fast enough, leading to long queues, poor service levels, and customer dissatisfaction. Poorly poured draught beer results in high levels of wastage, subpar presentation, and a disconnected patron experience.

We implemented FrothStop’s Multi Pour dispensing system to raise our bar service standards—primarily to enable staff to serve more (and better) drinks in less time, and to enhance the overall customer experience. Since installing FrothStop, our draught beer sales have increased significantly, beverage presentation is perfect with every pour, and guest satisfaction has never been higher.

We are now planning to add RTD service alongside beer through FrothStop’s Multi Pour and Elevate dispensing machines, and we’re already anticipating strong results based on the remarkable success we’ve seen so far with draught beer.

FrothStop represents the future of beverage service—delivering unparalleled efficiency and quality, every time.”

Craig O’Shaughnessy, Gema Group
Executive General Manager – Venues and Stadia


Gema Group operates in both the major event and stadium space across Australia and New Zealand, delivering food and beverage solutions at some of the most iconic venues and events. Some of which include Australian Formula 1 and Moto GP, Accor and CommBank Stadiums, AAMI Park, McDonald Jones Stadium, CBUS and QCBS Stadiums in Queensland as well as Tennis, PGA and Supercars series nationally.